To coincide with a new mandate to stay indoors, we extended the summer seasonality of Bud Light Seltzer into an integral part of any fall and winter food-and-cocktail pairing event featuring Miami-based duo The Thirsty Bartenders in an eight-video series, “Unquestionably Good Pairings.” 

•24M+ impressions​

•1M+influencer engagements​

•38K+ link clicks

•$.10 cost per engagement​