DIGITAL BRAND ACTIVATION + CELEBRITY PARTNERSHIP

We brought pets (and their people) together with Freshpet during the 2020 covid lockdown via the first-ever conference call for pets, hosted by animal lover, actor and beloved comedian Rainn Wilson

As a cat mom, this project was a dream come true. Finally, an event where cat people - and their cats - can socialize with all sorts of pets! After a couple of months of remote working, Penny and Ellen were both regular guest stars on Zoom meetings.

When it came time to log in, neither of my cats were to be found. I true feline fashion they refused to come out from under the bed. Despite their truancy, they did get a shout-out from Rainn at the top of the meeting.

pets of all varieties logged in. a tortoise named tia,

My role in Zoomies

Concept development

Creative and art direction

Content strategy

Activation visual identity

Social content development

Creative Leadership

we zoomed past expectations

  • 1,000+

    Pets and their owners joined Zoomies

  • 167

    Earned media stories

  • 63M+

    Earned media impressions

  • 1m

    consumer impressions